In order to keep ahead of the global competition we need to thrive not just survive. This means we need metrics to evaluate our organization's capability. We need to have a framework that shows us what our organization's current ability is and how to improve it.

Chapter 1: discusses how products generate a maelstrom and why traditional linear sequential approaches are inappropriate.

Chapter 2: looks at how to anticipate the future.

Chapter 3: become the future by instilling flexibility, agility and consistency.

Chapter 4: shows how to go to market.

Chapter 5: contains 45 proven tactics.

Chapter 6: looks at the CEO's role in achieving success.

Chapter 7: presents a readiness model for companies.

Chapter 8: says that management of change is the new strategy for the 21^st Century.

The appendix summarizes the book into an action list.